CRC for Plant Biosecurity - identity

Where's our brand been?

K.Scott — Thu, 26 Feb 2009 02:16:22 +0000

In the December edition of The Leaflet, we announced an inter-CRC competition to see which CRC could have its brand photographed in the most exotic and interesting location.

The initial response to the competition was great and I am hoping those who showed interest are still off soaking up the sun in some wonderful and exotic location, and will send through some amazing pictures soon.

We offered an internal prize for the best photo/location, and so far it seems I am the only one who has submitted any photos! (I hope this doesn't mean I am the only person in the whole CRCNPB network that had holidays over Christmas!!). I am pretty confident there could be a conflict of interest for giving myself a prize, so I will make the sacrifice!

Click here for photos (it would be nice to see someone else's photos on this page!)

win an iPod shuffle...

I urge you all to think innovatively and remember to take photos with your CRC for National Plant Biosecurity shirt/hat on. As an incentive, we are offering an iPod shuffle to the person who submits the best photo in an interesting location (with CRCNPB branding) before Friday 17 April.

If you would like more information on the competition, please email me k.scott@crcplantbiosecurity.com.au

Regards

Kate

For the record, CAST CRC has been bold enough to share a photo of a researcher in the Antarctic with a penguin. I think its scare tactics. We mustn't succumb, but rise to the challenge.

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Look where our brand has been!

K.Scott — Wed, 25 Feb 2009 22:38:57 +0000

People involved with cooperative research centres across Australia are racing to see who can get their brand photographed in the most exotic and interesting location. See where the CRCNPB has been.

	Elspeth West, Department of Agriculture, Fisheries and Forestry - checking out the submarine vegetation at Barlings Bay, South Coast NSW.
	John Weiss, CRC PhD candidate, Grand Canyon USA.
	Gabrielle Sheehan, CRC consultant, Monkey Onsen, Nagano, Japan.
	Carla Tadich, CRC's Project Manager/Program Coordinator at Port Douglas, Queensland.
	Lauren Searson Patrick (CRC's Executive Assistant) and Melanie Hay (CRC's Education Officer) dress up a cassowary at Cairns airport.
	Kate Scott, CRC's Communications Manager Cape Tourville - Freycinet National Park Tasmania (Jan 09).
	Kate Scott, CRC's Communications Manager 'Hole in the Rock' Bay of Islands, New Zealand (Feb 09) .
	Garry, Duncan and Lemuk, part of an environmental monitoring team on the Sepik River, PNG. Note: this is not a CRC project, but people kind enough to wear the CRC brand as part of the competition.
	Wearing the CRC Brand with pride at the Plant Quarantine Research Group in Thailand. Front row (L to R, front) Deb Hailstones, Linda Zheng, Walaikorn, Jim, Nuttimah, Alongkot, Oh, Surapol. Back row: Gary Kong and Andrew Geering.
	CRC Consultant, Gabrielle Sheehan at Bolinao in the Philippines, March 2009.

How far can our brand go?

K.Scott — Wed, 17 Dec 2008 21:58:10 +0000

There's nothing quite like a bit of healthy competition among CRCs. While research activities vary, one thing we all have in common is our own identity or brand!

These holidays, people from across CRCs will be racing around the world with hats, shirts and even pens to find out 'How far can your brand go?' The idea is to see which CRC has its gear photographed in the most exotic and interesting place.

So if you are climbing Everest, meeting the Queen, or going to space (or even somewhere less exciting) these holidays.... remember to wear a CRC for National Plant Biosecurity cap or shirt. Take a photo and email me k.scott@crcplantbiosecurity.com.au

As a CRC we need to rise to challenge to outshine our competitors using innovative and imaginative thinking when taking our photos...So far the list of competitors include: CAST CRC, AutoCRC, Irrigation Futures CRC, Cotton CRC, Construction Innovation CRC, Poultry CRC and Beef CRC...I am sure the list will continue to grow.

If you need any new CRCNPB branded items of clothing (shirts/caps), send me an email with your mailing address (and size for shirts) and I will ensure you get one as soon as possible.

Note: Details and guidelines are still being developed for the competition, but it is expected to run for a few months before the final 'inter-CRC' judging (possibly as part of the CRCA conference). In the meantime, we will be offering an internal prize for the best photo taken which includes CRC for National Plant Biosecurity branding.

A webpage will also be developed so you can see where our brand has been!

Happy snappy holidays!

Kate

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