How far can our brand go?

There's nothing quite like a bit of healthy competition among CRCs. While research activities vary, one thing we all have in common is our own identity or brand!

These holidays, people from across CRCs will be racing around the world with hats, shirts and even pens to find out 'How far can your brand go?' The idea is to see which CRC has its gear photographed in the most exotic and interesting place.

So if you are climbing Everest, meeting the Queen, or going to space (or even somewhere less exciting) these holidays.... remember to wear a CRC for National Plant Biosecurity cap or shirt. Take a photo and email me k.scott@crcplantbiosecurity.com.au

As a CRC we need to rise to challenge to outshine our competitors using innovative and imaginative thinking when taking our photos...So far the list of competitors include: CAST CRC, AutoCRC, Irrigation Futures CRC, Cotton CRC, Construction Innovation CRC, Poultry CRC and Beef CRC...I am sure the list will continue to grow.

If you need any new CRCNPB branded items of clothing (shirts/caps), send me an email with your mailing address (and size for shirts) and I will ensure you get one as soon as possible.

Note: Details and guidelines are still being developed for the competition, but it is expected to run for a few months before the final 'inter-CRC' judging (possibly as part of the CRCA conference). In the meantime, we will be offering an internal prize for the best photo taken which includes CRC for National Plant Biosecurity branding.

A webpage will also be developed so you can see where our brand has been!

Happy snappy holidays!

Kate

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