National Communications Strategy Framework

This review of biosecurity communications projects and strategies that have been used in Australian agriculture focuses on the plant health sector. The scope of the report is to develop a national plant health communications strategy framework and toolkit aimed at enhancing biosecurity awareness and behaviours across Australia’s plant industries. This has been done by analysing previous agricultural biosecurity communications campaigns to identify the critical components of effective strategies and recommending those and others which could be adapted for use in future plant industry campaigns.

Extensive analysis of previous agricultural biosecurity communications campaigns has been conducted to identify the critical components of effective strategies.

This report highlights the effective strategies and elements used in previous campaigns. It then recommends activities that could be adapted for use in future biosecurity communications and campaigns in the plant industry.