© 2009-2012 CRC for National Plant Biosecurity | Disclaimer
New and emerging industries have a unique opportunity to establish good biosecurity at an integral stage of the development of an industry. This would allow best practices to be established amongst growers early in the life of the industry and benefit the industry as it expands. Yet such industries also have the unique challenge that at this stage of evolution, their limited resources may reduce their ability to undertake biosecurity communication activities.
The outcomes of this research include the development of a national plant health communications strategy framework and toolkit aimed at enhancing biosecurity awareness and behaviours across Australia’s plant industries.
The communications strategy framework highlights the effective strategies and elements used in previous biosecurity communications campaigns. It then recommends activities that could be adapted for use in future biosecurity communications and campaigns in the plant industry. Some of these recommendations include improved coordination and evaluation of communication activities, efforts to engage ‘gap’ audiences and research to better understand the barriers, drivers and incentives affecting the uptake of biosecurity practices.
The Plant Industry Biosecurity Communications Toolkit has been developed from this report to assist industry organisations plan future communications activities.
It is readily apparent that right across the plant sector, and at all levels (from Federal and State Governments to national, state and local industry levels) there is a wide range of communication activities earnestly attempting to address the key issues of firstly raising biosecurity awareness (either reactively or proactively), and secondly, promoting behavioural change by farmers and communities.
However, it is also readily apparent that these activities are not broadly coordinated at the industry and state agency level. This creates an environment where possible duplication, inconsistency and lack of planning can occur in communications/campaign construction, stakeholder engagement and messaging. Also, maximal usage of available resources and materials and learning from previous campaigns is not necessarily undertaken within, among or between industries and agencies.
It is suggested that this scenario can be addressed by a national body actively working with various industries and agencies, and providing agreed tools and resources (the communications framework and toolkit) to streamline and underpin common approaches. Such a body can also play a lead role to address issues to do with gap audiences, leveraging of government resources, and providing consistent high level communications products and biosecurity intelligence.
Marie Bracks-Burns (Department of Agriculture and Food, Western Australia), Amity Sturwohld (Queensland Primary Fisheries and Fisheries) and Dr Ryan Wilson (Plant Health Australia)
This project aimed to provide greater regional community engagement in plant biosecurity.
The success of industry biosecurity is dependent on the engagement of not only industry representatives but also the entire community. Regional areas of Australia are particularly vulnerable if sectors of the community do not appreciate and engage in plant biosecurity.
This project produced a new PhD graduate with skills in community engagement and education in relation to biosecurity issues. The graduate will be immediately employable within the Australian plant biosecurity industry to assist in community awareness and communication. The end-users of this project are the OrdGuard Regional Biosecurity plan and other industry Biosecurity plans.
Commercialisation and utilisation.
Realisation by stakeholders of the benefits of the CRCNPB, as the result of adoption of improved knowledge-based systems by government, universities and plant industry organisations, and commercialisation of new technologies through the private sector.
Engagement with end-users through advisory groups.
High reputation and recognition of the CRCNPB with scientific and government biosecurity community.
Awareness of capacity of the CRCNPB to deliver benefits to industry and as a preferred supplier of biosecurity research in Australia.
End-user utilisation of CRCNPB outputs captured by measurable and definable indicators including, but not limited to the number of:
Identifiable change in practice as a consequence of CRCNPB outputs including, but not limited to:
Title | Leader |
CRC70036: National Communication Strategy Framework [9] | Mr Jim McGrath [2] |
New and emerging industries have a unique opportunity to establish good biosecurity at an integral stage of the development of an industry. This would allow best practices to be established more [9] | |
CRC70085: Personal Digital Assistants (phase two) [10] | Assoc Prof Giles Hardy [11] |
This project was an extension of an earlier scoping project CRC30014 [12] that developed software to collect more [10] | |
CRC70096: Grain Knowledge Networks [13] | Dr Sharyn Taylor [14] |
This project aimed to develop an effective knowledge exchange strategy for the grains industry to improve its phosphine insect resistance management outcomes through identification of the methods more [13] | |
CRC70100: Optimal Investment in R&D for Plant Biosecurity [15] | A/Prof Ben White [16] |
The operation of export supply chains for agricultural and horticultural produce depends on compliance with the biosecurity standards set for export markets. This project used a systems based more [15] | |
CRC70138: An Indigenous community and local knowledge-based model to manage harmful plant pests and diseases [17] | Dr David Eagling [18] |
This project seeked to proactively manage incursion threats through the development of new Indigenous and local knowledge-based approaches to biosecurity management. This requires drawing together more [17] | |
CRC70186: Understanding myrtle rust epidemiology and host specificity to determine disease impact in Australia [19] | [20] |
Myrtle rust (eucalyptus/guava rust) caused by the fungus Puccinia psidii affects plants in the Myrtaceae family, which includes many Australian natives such as eucalypts, paperbark, more [19] |
To facilitate the delivery, commercialisation and utilisation of all program outputs to appropriate end-users in a manner that will ensure maximum adoption of new plant biosecurity technologies and skills.
Links:
[1] mailto:jmcgrath@phau.com.au
[2] http://legacy.crcplantbiosecurity.com.au/content/mcgrath
[3] http://legacy.crcplantbiosecurity.com.au/delivery-and-adoption
[4] http://www.agric.wa.gov.au/
[5] http://www.planthealthaustralia.com.au/
[6] http://www.dpi.qld.gov.au/cps/rde/dpi/hs.xsl/home_ENA_HTML.htm
[7] mailto:p.royce@crcplantbiosecurity.com.au
[8] http://legacy.crcplantbiosecurity.com.au/content/royce
[9] http://legacy.crcplantbiosecurity.com.au/project/crc70036-national-communication-strategy-framework
[10] http://legacy.crcplantbiosecurity.com.au/program/delivery-and-adoption/project/crc70085-personal-digital-assistants
[11] http://legacy.crcplantbiosecurity.com.au/content/hardy
[12] http://legacy.crcplantbiosecurity.com.au/program/surveillance/project/crc30014
[13] http://legacy.crcplantbiosecurity.com.au/project/crc70096-grain-knowledge-networks
[14] http://legacy.crcplantbiosecurity.com.au/content/taylor
[15] http://legacy.crcplantbiosecurity.com.au/project/crc70100-optimal-investment-rd-plant-biosecurity
[16] http://legacy.crcplantbiosecurity.com.au/bio/whiteb
[17] http://legacy.crcplantbiosecurity.com.au/project/crc70138-community-based-model-manage-epps
[18] http://legacy.crcplantbiosecurity.com.au/content/eagling
[19] http://legacy.crcplantbiosecurity.com.au/project/crc70186-understanding-myrtle-rust-epidemiology-and-host-specificity-determine-disease-impac
[20] http://legacy.crcplantbiosecurity.com.au/
[21] http://legacy.crcplantbiosecurity.com.au/tagcloud/phosphine
[22] http://legacy.crcplantbiosecurity.com.au/tagcloud/awareness
[23] http://legacy.crcplantbiosecurity.com.au/tagcloud/Taylor
[24] http://legacy.crcplantbiosecurity.com.au/tagcloud/grains
[25] http://legacy.crcplantbiosecurity.com.au/tagcloud/Northern+Australia+Quarantine+Strategy
[26] http://legacy.crcplantbiosecurity.com.au/tagcloud/suzy+perry
[27] http://legacy.crcplantbiosecurity.com.au/tagcloud/myrtle+rust
[28] http://legacy.crcplantbiosecurity.com.au/tagcloud/host+specificity
[29] http://legacy.crcplantbiosecurity.com.au/tagcloud/R%2526D+for+Plant+Biosecurity
[30] http://legacy.crcplantbiosecurity.com.au/tagcloud/Optimal+Investment
[31] http://legacy.crcplantbiosecurity.com.au/tagcloud/fruit+fly
[32] http://legacy.crcplantbiosecurity.com.au/tagcloud/PDAs
[33] http://legacy.crcplantbiosecurity.com.au/tagcloud/end-users
[34] http://legacy.crcplantbiosecurity.com.au/tagcloud/delivery
[35] http://legacy.crcplantbiosecurity.com.au/tagcloud/commercialisation
[36] http://legacy.crcplantbiosecurity.com.au/tagcloud/adoption
[37] http://legacy.crcplantbiosecurity.com.au/tagcloud/communication
[38] http://legacy.crcplantbiosecurity.com.au/tagcloud/Urban+Surveillance
[39] http://legacy.crcplantbiosecurity.com.au/tagcloud/Updates
[40] http://legacy.crcplantbiosecurity.com.au/tagcloud/stored+grain
[41] http://legacy.crcplantbiosecurity.com.au/tagcloud/RSS
[42] http://legacy.crcplantbiosecurity.com.au/tagcloud/70100